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The Indigo Cactus – Who I am

Nice to see you on The Indigo Cactus! I’m Ophelie, a 32 years old French digital passionate… but also travels, photography and blogging addict. The Indigo Cactus is born after 2 years of professional experience as Jr Online marketing manager for E-commerce shops in Germany, and after 3 years and counting of personal experiments with my travel blog Poudre d’Escampette.

The Indigo Cactus might help, if you are…

A small business wishing personal support to digital transformation

If you’re thinking of tackling the digital path, we’ll take it from the start. The Indigo cactus comes with you onto the path of digital transformation, with personal support. From website design to SEO foundations or Google Ads optimization.

A company looking for outsourcing Online marketing services in SEO, content, SEA

As a freelancer, I provide also online marketing services in SEO, content or SEA optimization for companies wishing to outsource temporarily some marketing areas.

Where does The Indigo Cactus come from

Jr Online marketing manager

When I went back from 2 years travelling Australia and Asia, I knew that digital marketing was my thing. Thanks to my personal experience through my blog, I got to work as Jr Online marketing manager for E-commerce shops in Munich. SEO definitely became my favorite. Thanks to my SEA manager, I could also get hands-on experience and a taste for SEM marketing. 

SEO marketing

Either for my blog or for the French online shops: I’ve been responsible for the whole SEO strategy – from monitoring to deploying the on page SEO strategy. I simply have a private interest in this field. I don’t see it as a job. One of my daily habits is to check the SEO news.

+ SEO marketing: audits, keyword research and tracking, On page and technical SEO optimization

SEM marketing

In Search engine advertising, I worked in cooperation with the SEA team, benefiting from their professional insights. I was mainly responsible for campaign content optimization, while touching already to budget management.

+SEA: keywords, extensions, ad copies creation and optimization, bidding monitoring – Search and Shopping

E-commerce marketing

E commerce marketing came to me naturally, as I’ve worked for online shops from the start. I also applied it to my blog, setting up a small shop with Woocommerce. It’s a dynamic area, with many opportunities to try out strategies.

+E commerce: product catalog and content management on CMS Shopify, Emailing creation on Mailchimp (personal blog)
+Content: creation for blog, product pages, categories and service pages in French, content creation in English (personal blog)

Before The Indigo Cactus? Online marketing experience


Online marketing resume

Online marketing manager SEO SEM Content | Cerascreen | Munich, Apr. 2020 – Now

Jr Online marketing manager SEO Content | Poster XXL | Munich, Oct. 2019 – Feb. 2020

Blogger SEO | Poudre d’escampette | Australia, 2018 – 2020

Assistent SEO Content | Agency TausendLux | Muenster, Feb. – Aug. 2017

Intern SEM marketing | HQ Patronen E-commerce | Hamburg, June 2015 – Nov. 2015